Go Media secures Mt Smart Stadium naming rights
Summary:
- Go Media has secured naming rights for Mt Smart Stadium for an initial period of one year, with a view to a multi-year partnership
- Mt Smart Stadium’s main arena will be known as Go Media Stadium Mt Smart from 15 May, 2023
- The name change does not affect the legal name of the site, Mt Smart (Rarotonga) Doman.
The home of the Warriors, Moana Pasifika and epic summer concerts will be known as ‘Go Media Stadium Mt Smart’ from today, 15 May. This follows the signing of a commercial naming rights agreement between Auckland Stadiums and kiwi outdoor advertising company Go Media.
The initial naming rights period is for one year, with both parties keen to explore a multi-year partnership further down the track.
The new name, Go Media Stadium Mt Smart, will be officially launched with a blessing and ribbon cutting today, cementing what Auckland Stadiums and Go Media already see as a strong relationship.
Tātaki Auckland Unlimited Stadiums Director James Parkinson says Go Media works closely with Auckland Stadiums and tenants such as Moana Pasifika as a digital advertising partner, as well as the other events and cultural teams within parent organisation Tātaki Auckland Unlimited.
“It was important for us to find a partner that complements and enhances what we do at the stadium, as well as being able to add value to the community, our whole organisation and the sports, events and entertainment teams who rely on us as host and as a world-class venue,” he says.
The name change does not affect the legal name of the site, Mt Smart (Rarotonga) Domain.
“Go Media is a natural fit, proudly kiwi-owned and community-minded. I’m looking forward to extending our existing relationship to see how we can contribute to the community around Mt Smart Rarotonga Reserve together.”
Go Media Managing Director Mike Gray echoes the sentiment.
“As a New Zealand company that backs New Zealanders across Aotearoa like no other - through sports, arts, music, comedy and culture - we are proud to put our name to such an iconic stadium. We are looking forward to using our networks and leveraging our shared passion for events and entertainment, together.”
Director Andrea Rongonui adds, “As a Māori-owned business, we feel a real affinity to the history of Rarotonga Mt Smart as a maunga, and its place in the community. We look forward to being able to help tell its story.”
Nick Hill, Chief Executive for Tātaki Auckland Unlimited says that, while the stadium has generally been able to support its running costs through ticketed events, reducing reliance on ratepayer funding “is more important than ever”.
“Across the Council group, we all need to find new and innovative ways to work with the private sector to secure funding. I am delighted that Go Media will be partnering with our Stadiums team to support and promote inspiring events together.”
“We are more committed than ever to making Go Media Stadium Mt Smart an accessible, affordable asset for Tāmaki Makaurau.”
UPCOMING GAMES AT GO MEDIA STADIUM MT SMART
- Moana Pasifika v Crusaders – 19 May
- One NZ Warriors v Dolphins – 3 June
- One NZ Warriors v Rabbitohs – 30 June
- All Blacks v South Africa – 15 July
- One NZ Warriors v Sharks – 16 July
- One NZ Warriors v Raiders – 21 July
- One NZ Warriors v Sea Eagles – 18 August
- One NZ Warriors v Dragons – 25 August
BACKGROUND information
Go Media
Go Media has a national presence, is 100% Kiwi owned and 50% Māori-owned.
With a strong presence in New Zealand’s largest cities and regional centres, Go Media has the widest out-of-home footprint in Aotearoa. It was the first New Zealand outdoor billboard company to embrace digital.
The company has 26 billboards in Tāmaki Makaurau Auckland, reaching around 600,000 Aucklanders and visitors.
Go Media is immersed in the communities it operates in. The team’s Good Impressions programme has been operating for ten years, working with partners to invest in good social outcomes for the community.
Go Media is the partner for four Tāmaki Makaurau cultural festivals and also sponsors outdoor billboard space for super rugby, basketball, athletics, and many more.
Tātaki Auckland Unlimited and Auckland Stadiums
Tātaki Auckland Unlimited is the economic and cultural agency for Tāmaki Makaurau Auckland, committed to making our region a desirable place to live, work, visit, invest and do business.
As part of Tātaki Auckland Unlimited, Auckland Stadiums is responsible for transforming the region’s stadiums’ landscape to deliver sustainable, world-class and fit-for-purpose facilities.
Auckland Stadiums directly manages, operates and promotes Mt Smart Stadium, North Harbour Stadium and Western Springs Stadium.
Mt Smart Stadium is home to the One.nz Warriors, Moana Pasifika and Athletics Auckland. It is also the home of live entertainment as one of New Zeeland’s iconic concert venues, welcoming over 500,000 patrons in almost any given year.
Our stadiums offer a range of opportunities to attract world-class events and experiences. Through more efficient management of these facilities, and partnerships like the one with Go Media, we will be able to deliver improved value-for-money results to Aucklanders.
For further information please contact:
Tātaki Auckland Unlimited
Chris Gregory
Media Manager
M +64 27 292 3601
E chris.gregory@aucklandnz.com
W: aucklandunlimited.com
Go Media
Andrea Rongonui or Mike Gray
Directors
M 021 442 234 or 021 644 903
E: andrea@gomedia.co.nz
E: mike@gomedia.co.nz